Exclusive Webinar on Effective Media Planning
Exclusive Webinar on Effective Media Planning
Media planning is becoming an increasingly critical factor in the success of a campaign. But what’s the right strategy for your brand? Should you focus on short-term peaks or maintain an always-on presence? Is it better to advertise during your product’s high season, or outside of it? Should you start with high intensity and then scale down, or begin modestly and build up over time? And how does advertising work around major events such as the Olympic Games or the FIFA World Cup?
We are pleased to invite you to an exclusive webinar in collaboration with the University of Groningen. This session will combine academic expertise and practical business insights to help you plan your campaigns more effectively.
Webinar Program:
- Jori van de Spijker (DVJ Insights) – DVJ’s perspective on effective media planning and what we have learned from our work with clients.
- Professor Dr. Maarten Gijsenberg (University of Groningen) – Scientific perspectives on effective media planning, including advertising patterns, sequence response dynamics, and advertising during major events.
- Q&A session – Your opportunity to ask questions and join the discussion.
Date: Tuesday, December 2
Time: 2:00–3:00 PM (CET)
Click here to register: Exclusive Webinar on Effective Media Planning
Hope to welcome you on the 2nd of December!
