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Retail media is becoming an increasingly critical touchpoint for both advertisers and retailers. However, one challenge remains persistent: how can we truly measure the impact of in-store advertising, and what role does creativity play? Together with our academic and technological partners, we’ve developed a new, validated way to link digital point-of-sale (POS) campaigns directly to sales performance.
Join DVJ Insights, Vrije Universiteit Amsterdam and Cyreen for an exclusive webinar.
Time & Location : 24 Jun 2025, 14:00 – 15:00 CEST / webinar is in English
Agenda:
Professor Dr. Dennis Herhausen (Vrije Universiteit Amsterdam) – Scientific perspectives on measuring the impact of in-store media
Ciril Hofmann/ Davide Scheidegger (Cyreen) – Showcase the technology and share insights into the impact of in-store advertising on sales and other relevant metrics
Jori van de Spijker (DVJ Insights) – DVJ’s perspective on creativity in the context of retail media
How to register?: Contact our consultant pia.stork@dvj-insights.com and she will happy to help you
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